Amazon is reportedly preparing to release a smartphone with 3D-type imagery which will compete against devices produced by Apple and Samsung.
The online retail giant has showcased the hardware to developers in Seattle and San Francisco in recent weeks in advance of a rollout later this year, the Wall Street Journal reported on Friday.
Citing people briefed on the company’s plans, the paper said Amazon planned to announce its foray into hardware in June and to start shipping phones in September, ahead of the holiday shopping season.
Amazon made no immediate response to the report.
The Amazon phone will come with a screen capable of displaying seemingly 3-D images without special glasses, the report said. This would give Amazon a competitive edge in what is a crowded market.
Amazon did not respond immediately to an e-mail message for comment.
The company made other hardware news this month when it entered the streaming video set-top box market with the $99 Amazon Fire TV.
An Amazon phone has long been rumored. Last fall, when speculation swirled that it might offer a free phone with or without a contract, the company told USA that if and when it did launch a phone it would not be free.