08142018Headline:

Big Bazaar launches India’s First Augmented Reality Camera Game for Football Fans

Big Bazaar launches India’s First Augmented Reality Camera Game for Football Fans

Big Bazaar, one of the leading and Largest hypermarket chains from Future Group unveils India’s First Augmented Reality camera game. Targeted for football fans, this new diversion has been propelled in the midst of the continuous free for all of the FIFA World Cup 2018.



The Big Bazaar AR Camera amusement is accessible on the Big Bazaar page in Facebook. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head!

Its been developed and designed by Bangalore-based digital and creative tech organization AliveNow, the Big Bazaar AR Camera diversion is expended in the Facebook Camera on the Facebook versatile application. The dispatch of the amusement is superbly planned with the Soccer world Cup and gives football fans an incredible method for partaking in the diversion from their homes. This unique digital activation has also been integrated with gratification in the form of coupons.

Gamification on social platforms is not a new concept but was lacking the much-needed innovation and freshness. With new high end smartphones and powerful processors getting more advanced to handle Augmented Reality experiences and Facebook opening the AR platform, Big Bazaar has identified this amazing opportunity and accurate platform to create the perfect engagement with its consumers and connect with them during the Football World Cup.

Remarking on this advancement, Pawan Sarda, Group Head – Digital, Future Group India stated, “After cricket, India has an expansive number of football fans. Keeping in the FIFA fever, with Big Bazaar AR Camera, all football fans can encounter the amusement through expanded reality. It has been made remembering that a football fan gets the chance to appreciate the amusement in the genuine sense. At Big Bazaar, we needed to connect with our clients amid the Football World Cup and make a unique affair for them.”

AliveNow, who assembled this Augmented Reality encounter has been at the cutting edge of inventive tech development in some recent years. A year ago they propelled India’s first Facebook messenger bot for the auto industry and their product, newsfeed smartapps has been used by over 400 brands and 100 agencies globally. President of AliveNow, Adhvith Dhuddu said on this dispatch, “The way Facebook has extended its AR stage in the course of the most recent a half year is astonishing! With the ability to track facial gestures, hand movements, and interact with 3D objects, it’s opened up many possibilities and we are really excited about building innovative AR experiences for brands.”

To attempt the football header diversion, clients can visit the Big Bazaar Facebook Fan page or in their Facebook application on their smartphone.

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