Mozilla, the developer of the Firefox web browser, has tied up with handset makers Intex and Spice to bring smartphones priced at $25 (Rs.1,500) to India in the next few months, a move that may redefine the “ultra-affordable” mobile phone market in the country.
Mozilla showcased a smartphone prototype costing as little as $25 at the Mobile World Congress in Barcelona in February, targeting developing countries including India and China. The Firefox operating system devices will compete with phones using Google’s Android and Microsoft’s Windows platforms.
The new Cloud FX, touted to be India’s first Firefox OS powered smartphone is said to feature 3.5-inch screen, 1GHz processor, 2.0-megapixel camera, Wi-Fi, Bluetooth, and come with dual-SIM slots. Considering the specifications and its price, Cloud FX is likely to shake-up low-cost smartphone market just like Motorola’s Moto E and lead to intense price-war among the domestic brands.
As the company pro-claims, this low-cost smartphone is targeted at first-time users, who are planning to migrate from feature phones and the timing of the launch is perfectly in-sync with dynamics of the current Indian smartphone market.
Commenting on the launch, Sanjay Kumar Kalirona, Business Head of the Mobile vertical at Intex, said, “Intex association with Mozilla Firefox is a step towards our brand’s promise to offer quality products to our consumers to improve their lives and set industry benchmarks. Intex Cloud FX is aimed at fulfilling the idea of – ‘Smartphone for all’ which will be priced below Rs. 2,000. This smartphones will be equipped with enhanced phone and browser features of Firefox OS with an access to a rich ecosystem of latest web applications improving users overall smartphone experience at affordable prices”