04272018Headline:

MICROSOFT SOON TO LAUNCH RS. 10000 WINDOWS TABLET IN INDIA

New Surface tablet computers with keyboards are displayed at its unveiling by Microsoft in Los Angeles

NEW DELHI: Microsoft will launch low-cost Windows tablets in the coming months, specifically made for consumers in India. The tablets, which could sell for as low as Rs 10,000, will help Microsoft achieve price parity withAndroid devices in the market.

The tablets will likely be made by Microsoft’s traditional computer partners like HP and Dell as well as by local Indian firms like Karbonn and Lava.

In India, the market is dominated by devices running on Google’s Android, mostly because these tablets are cheap, affordable and easy to find. In developed countries like the US, Microsoft competes with Android tablets with Surface devices, which the company believes are too expensive for markets like India.

“We are reducing our required hardware specification for Windows to bare minimum that is needed for good experience. We want to be price competitive with Android. We want to get the bill of material for Windows tablets down,” Amrish Goyal, director of Windows business group.

“We will probably not sell a tablet for Rs 5,000. But yes, we will sell tablets with a price of around Rs 10,000 by middle of this year,” Goyal added.

“The tablets will likely be made by Microsoft’s traditional computer partners like HP and Dell as well as by local Indian firms like Karbonn and Lava,” the daily further claimed.

Nothing more has been revealed by Microsoft about the tablets as of now. Currently Android operating system based tablets rule the roost as they are available in almost all price brackets, starting from as low as Rs 4,000. On the contrary, there are a handful of tablets with the Windows platform, manufactured by HP, Acer, Lenovo, Asus, and Nokia. Also, all these tablets are available above Rs 20,000.

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