07172019Headline:

Samsung unveils Vertical TV ‘The Sero’ for Smartphone Generation and Millennials

Samsung unveils Vertical TV 'The Sero' for Smartphone Generation and Millennials



Samsung has recently unveiled an unusual new Television that’s is specially designed and built for “the millennial generation.” It’s a 43-inch vertical screen that is optimized for viewing the same social media content you enjoy on your phone. In case, you know, you’ve always wanted to browse your Instagram feed on the big screen.

Samsung has announced an unusual new TV that’s designed for “the millennial generation.” It’s a 43-inch vertical screen that’s optimized for viewing the same social media content you enjoy on your phone. In case if you have a dream to browse your Instagram feed on the big screen.

In today generation there is a constant craze of social media Since many photos and videos captured on smartphones and shared on social networks these days are in vertical (AKA portrait) orientation, The Sero allows those photos and videos to be enjoyed on the full vertical screen and if you’d like to view anything in conventional landscape mode, you can easily rotate the screen on the stand.



The Sero TV is set to go on sale at the end of May, 2019 in South Korea for 18.9 million won (approximately Rs. 11.3 lakhs). The Television comes with its own stand and can easily be rotated to be used in either portrait or the landscape mode. It can be synced with the phone via NFC to mirror the phone’s display. Sero TV has 4.1-channel, 60 Watts speakers and can function as both a music streaming hub and a conventional TV.

“Samsung will continue introducing screens that respect personal consumer tastes,” says Han Jong-hee, the president of the company’s Visual Display Business, in an interview with the Korea Herald. “We will think outside the box to bring different types of screens and different user experiences.”

Vertical content is all around us and is expected to grow further in the coming years as most of the content is captured and shared using mobile phones in portrait mode. However, a product like Sero TV, apart from being niche and exciting, is also expensive, especially for the Instagram or social media loving millennial!

A rotating TV optimized for social media isn’t the only unusual thing Samsung has created. The company had earlier designed Lifestyle TVs called Frame and Serif. “The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

Samsung said it “analyzed the characteristics of the Millennial generation” in an effort to come up with a television set that will open some eyes and perhaps some wallets.

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