12172018Headline:

Social Media Giant Facebook Launches Lasso, A TikTok Competitor

Social Media Giant Facebook Launches Lasso, A TikTok Competitor

Facebook, the social media giant has recently launched a new mobile application named Lasso. It is very similar to TikTok which is a fun video app that has recently integerated with the famous Musical.ly.


Facebook has continued to lose its fan following among teens and youths, Lasso seems like an experiment to do some damage control.

The fourteen year old social media platform Facebook, has passed thr first few generations sharing pictures and posts, the current generation is giving it a pass. It’s a huge threat to the existence and also for sustainibilty of Facebook. Hence, the answer is Lasso.

Losing Market Share in Social Media Space

Facebook on a consistent basis enjoys a loyal fan following among millennials, but it continues to deteriorate. The platform has tried a lot of new ideas to engage and entertain them according to the changing trends, but things are not reviving as of now for Facebook. While its other two owned companies: Instagram and WhatsApp continue to expand, Facebook is losing millions of existing loyal users every quarter.

Trying to match Social Media Trends
Facebook couldn’t match up to the trends, so now it has launched something similar to what’s trending on the internet. Just like TikTok, on Lasso, you can record yourself dancing and lip-syncing, the same you can do on the former. Lasso is for short entertaining videos, properly segmented for users and creators.

TikTok is emerging as New Social Media Giant

TikTok Is becoming very popular and successfull in last couple of Months and is now Bigger Than Facebook, Instagram, Snapchat & YouTube in terms of Most downloaded App. After Musical.ly was acquired by Chinese tech giant ByteDance, the app was re-released as TikTok. The app since then has been on a dream run. TikTok surpassed Facebook, Instagram, Snapchat and YouTube in terms of total downloads last month. This is something which might have definitely scared Facebook given the long term graph.

Available on iOS and Android, Lasso lets users make videos of themselves dancing and lip-syncing to music, similar to TikTok allows them to do.

Download the Lasso app here:
– iOS: https://goo.gl/S7yNvA
– Android: https://goo.gl/2bPRW8

Facebook trying to Regain Lost Market share on Social Media Platform

Facebook continues to enjoy a loyal fan following among millennials, but it continues to deteriorate. The platform has tried to fix it up according to the changing trends, but things are not falling into place for Facebook. Lasso is for short entertaining videos, properly segmented for users and creators. Facebook is trying to do care by creating a cross-platform network. The company aims to increase user time, from wherever possible.

After Musical.ly was acquired by Chinese tech giant ByteDance, the app was re-released as TikTok. The app since then has been on a roll.

Facebook and WhatsApp in past had been successful at cloning up the Stories feature from Snapchat, now we need to see how Lasso takes up TikTok.

Facebook continues to lose user time, and it’s almost half now compared to three years back. Facebook left no stone unturned this time. So, lets see whether Lasso can hit the stone…

Facebook Revenues are Falling
Facebook continues to lose user engagement time, and it’s almost gone down 50 percent now as compared to three years back. From its other two Acquired Social Media Companies, only Instagram is bringing positive revenue and WhatsApp will finally start supporting ads. So, currently it is totally depended on Instagram for additional revenues. So, it does make sense for Facebook to copy a famous app in order to do some damage control for itself.

Can Lasso will Defeat TikTok in Future?
That’s is the million dollar question. Lasso is already late in this social media segment, while TikTok already enjoys a massive and loyal user base. Facebook left no stone unturned this time. Lasso already has a ton of content available, so new users won’t feel left out, like it did with Facebook Watch. Let’s see how social media users will take Lasso

What Next?

Related Articles

Leave a Reply

Submit Comment