06272017Headline:

XIAOMI coming to india – can they repeat their China success in India ??? Xiaomi Mi3 announced in india

MiPhone-3

Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010, the company has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees.

Xiaomi’s main portfolio of products includes:
– Xiaomi Phones: high quality and performance Android devices
– MIUI ROM: highly customizable ROM that can be flashed across multiple Android devices
– MiTalk: a preeminent messaging application
– MiBox: A smart set-top box the enriches your TV experience

Often referred to as the Apple of the East, Xiaomi the Chinese upstart seems to have everything going for it. Its success in China has caught global players like Samsung by surprise, it now has a valuation of over $10 billion and recently snagged Google’s VP for Android, Hugo Barra. Barely in its fourth year of existence, Xiaomi hastwice the valuation of Nokia’s handset business without having ventured out of China. That will soon change, if things go as planned, with Barra leading Xiaomi’s global operations hoping to emulate the same success. But can Xiaomi do it?

One of the major reasons for Xiaomi’s success and it catching the attention of the outside world has been the pricing of its phones. Xiaomi sells high specced phones that can compete with flagship Galaxy smartphones from Samsung and deliver it to consumers at almost half the price. Its latest Mi3 smartphone, for instance, costs just $327 or half the price of the latest iPhone or the Galaxy S4. The specifications include the top-of-the-line Nvidia Tegra 4 or Qualcomm Snapdragon 800 chipsets, 2GB RAM, 5-inch 1080p display and 13-megapixel camera. Unlike most Chinese vendors, Xiaomi claims to use the best components that are used by the likes of Samsung and Apple.

Xiaomi’s founders like to compare their company to Amazon more than Apple. Rather than raking in huge margins on its hardware, Xiaomi sells it almost at cost to consumers. It then makes money by selling apps, games and online services. To keep the engagement going with its users, it releases a software update every Friday and invites feedback from users on what features to add. Using the hardware primarily as a medium to sell services is a typical Amazon model that has been perfected over the years with its Kindle ebook readers.

This model can work for Xiaomi in China, where Google services are blocked. The Google Play Store is not accessible easily, which is a great repository of hundreds of thousands of free games and apps. Xiaomi essentially fills that hole by providing the quintessential Android feature all of us expect on an Android smartphone, and charges users for some of the content and services.

But what about the world outside China where Play Store is accessible and buyers prefer smartphones that come with the Play Store than those that fork Android and come without Google’s Mobile Suite? It is unlikely that Xiaomi can replicate the same business model in the outside world and will have to tweak it. While Amazon has one of the world’s biggest ebook libraries and the Kindle devices are essentially a delivery mechanism for them, Xiaomi will have to find its niche for which users are willing to pay – apps and services won’t cut it when users hooked on to Google’s Play Store expect it for free.

Without revenues from services, Xiaomi will be forced to let go of its “sell devices at cost” strategy, which is the main reason why people buy a Xiaomi smartphone in the first place. The question now really is whether Barra can find a niche for Xiaomi outside China.

 

current indian market share of smart phone

market-share_smartphones1

 

image source – hindustantimes

While Xiaomi markets the high-end phones online, and uses platforms like Sina Weibo (Chinese equivalent of Twitter) for feedback, Lenovo, has carved out a market around its music services.

Yulong is said to be the Chinese equivalent of Blackberry which prioritises privacy settings and is popular among officials and businessmen.

Innovation is still the core. “Creating a technological niche for themselves might help these smaller players to shake up the industry,” says Tarun Pathak, analyst, CMR.

After all, there isn’t much local R&D, industrial designing happening when it comes to local brands – it is all done by OEMs in China and elsewhere.

With ambitions to expand their businesses, leading Chinese brands are eyeing India. Xiaomi’s recent star hire from Google, Hugo Barra, in an interview said that in markets like India, Xiaomi can replicate [the model] what it has done in China.

Analysts say it remains to be seen how Chinese entrants will affect local brands once they start eating into the same market pie. But as far as the likes of Samsung and Sony are concerned, if they don’t maintain their technological lead, there are local players that’ll do it for them.

Mobilescape: Top Indian smartphone brands

Xiaomi Mi3: World’s First Flagship Phone Powered By Nvidia Tegra 4

Xiaomi-Mi3-04 xiaomi3

Xiaomi has announced its latest in ‘Mi’ Series. Xiaomi’s latest Android handset, the Xiaomi Mi3, will come packed with two processors. Buyers can choose to either get the Nvidia Tegra 4 model, which sports a quad-core 1.8GHz Cortex A15 processor, or the Qualcomm Snapdragon 800 quad-core processor clocked at 2.3GHz.

phone is look like nokia’s lumia 900

The Xiaomi Mi3 will sport a 5-inch full-HD IPS display with a pixels-per-inch count of 441ppi.

Most of the other specs are the same for both models, such as RAM (2GB), internal storage (16GB) as well as a large 3,050mAh battery.

The Xiaomi Mi3 measures 144x72x8.1mm and weighs 145 grams.

It runs Android 4.1 skinned with company’s MIUI version 5 interface.

Xiaomi is also boasting that the phone takes really good pictures with its 13-megapixel camera.

The camera uses a Sony sensor and sports an F2.2 aperture, a wide-angle of 28mm and a five element lens setup. It will also pack a dual-LED flash.

as per the specification wise we can smell that its a high end smart phone, but if they want to get pass in india then they want to play with pricing if they able to provide such mobiles with good price then they can surly given tough competition to all other players..

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