Facebook to launch New Dating Feature to Compete With Tinder

Facebook is propelling a dating feature, CEO Mark Zuckerberg declared amid the keynote address at Facebook’s yearly F8 Developer meeting Tuesday.

“This is going to be for building real, long-term relationships — not just hook-ups,” Zuckerberg said.

These will be totally opt-in feature that will match facebook users specifically with people they aren’t already friends with. Facebook users can build a dating profile which will be totally private and any of the friends won’t be able to see.

Stock Prices of internet dating organization Match dove 22 percent on the news. Its parent organization IAC dropped about 18 percent.

“We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory,” Ginsberg said in a statement. “Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. We understand this category better than anyone.”

The F8 meeting, regularly a chance to declare new developer and designers new tools or hardware, comes in the midst of a more extensive dialog of policy and privacy for the organization.

Facebook for a considerable length of time has been managing the aftermath of the Cambridge Analytica information breach and questions of client data protection — a firestorm set off by reports that an app developer mishandled sensitive user information.

In any case, Zuckerberg said amid his address that the organization will “continue building, even while we center around protecting individuals.”

The new dating highlight connects to occasions and gatherings on the bigger stage, enabling clients with dating profiles to interface by means of shared interests or usually went to occasions.

“It mirrors the way people actually date, which is usually at events and institutions that they’re connected to,” chief product officer Chris Cox said during the F8 conference.

Users have options for text-only private messages, separate from Facebook Messenger or WhatsApp.

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